# Message personalization

Notification contents such as message body, title and link can be personalized. They can be substituted with tag values for each user. Read more about tagging:

{% content-ref url="/pages/-LkUFG2Gsh\_-kP6KqPTf" %}
[Tagging a subscriber using library](/installation/how-to-tag-a-user-using-library-on-a-website.md)
{% endcontent-ref %}

#### Basic message personalization

{% code title="Example message title" %}

```
Hello {{name}}
```

{% endcode %}

{% code title="Example message body" %}

```
We have promotion for {{last_visit_product}}
```

{% endcode %}

{% code title="Example message url " %}

```
your_shop.p?product_id={{last_visit_product_id}}
```

{% endcode %}

![Personalization example in dashboard](/files/-Lm5qmAlcb1YLhzJzAhR)

#### Message personalization with default values

{% code title="Example message title with default value" %}

```
Hello {{name|default('subscriber!')}}
```

{% endcode %}

{% code title="Example message body with default value" %}

```
We have promotion for {{last_visit_product|default('t shirts')}}
```

{% endcode %}

{% code title="Example message url with default value" %}

```
your_shop.pl?product_id={{last_visit_product_id|default(99)}}
```

{% endcode %}

![Personalization example with default values in dashboard](/files/-LmikpgL_2RKGFoaYWYt)

#### Send message to subscriber with tag

It is obvious that not everyone will include tags. In this case, the campaign can be prepared only for subscribers who contain the tag.

![Send to particular tags](/files/-Ln8WBQWI7PGDuRtORrN)


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